Work
Thinking and execution: the problem, what I built, and the impact.
- Tooling & open source
Giving a survey method away as an open-source toolkit
An in-browser builder, take page, and report analyser for the AES method — MIT-licensed, no backend, no data on my hardware. The method belongs to whoever uses it.
Read on the Lab → - Evaluation & measurement
Redesigning customer feedback so the numbers actually drive improvement
A behavioural-science-led survey method I designed, built, and deployed — giving leaders a clean headline metric and designers the specific insight to act on.
Read on the Lab → - Microlearning with outsized impact
Aligning quality judgement in a week: 20% to 76%
How a tightly-scoped microlearning programme moved reviewers from barely agreeing on critical errors to broad consensus — in seven days.